Wednesday, January 17, 2018

You can now buy and sell things directly on Facebook marketplace…

Facebook has launched a new feature to let people buy and sell things with their friends and strangers. The new tool, named Marketplace, is intended as a way of putting people in touch with others nearby who might be selling something they want to buy, or want to buy something they don’t need. The company […]

Facebook has launched a new feature to let people buy and sell things with their friends and strangers.

The new tool, named Marketplace, is intended as a way of putting people in touch with others nearby who might be selling something they want to buy, or want to buy something they don’t need.

The company says that selling things on the site is already hugely popular – with 450 million buying and selling groups. About a quarter of people who visit Facebook use it as a way of trading things.

And so the new Marketplace is meant as a destination for people looking to discover or sell things with people around them.

An update to the app will bring it to Facebook users, who will be able to click on a tab and see the Marketplace view. It will sit where the Messenger icon does now – likely a signal of how much Facebook is looking to encourage people to use the new Marketplace.

Facebook CEO Mark Zuckerberg speaks at the F8 summit in San Francisco, California, on March 25, 2015. Zuckerberg introduced a new messenger platform at the event.   AFP PHOTO/JOSH EDELSON        (Photo credit should read Josh Edelson/AFP/Getty Images)

There, they will see a list of everything around them that’s for sale, and it can be adjusted to search for specific things or look in specific areas. If someone wants to sell something, then they can click on that same tab and – after posting pictures and a description – have their item go up for sale.

The feature uses Facebook’s algorithms to try and predict what users might be interested in. That information is initially based on the kinds of pages that a user has liked, but will eventually use people’s activity within the Marketplace itself.

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